CASE STUDY
Customer and Financial Product Master Data Management
CLIENT:
Financial Services Company
EMPLOYEES:
5,000 - 9,999
INDUSTRIES:
Banking
SERVICES:
Data Architecture Service
Enterprise Data Strategy
MDM Implementation Service
PLATFORMS:
Master Data Management
DATA DOMAINS:
Customer
Product
ABOUT:
CHALLENGE:
This financial organization faced a significant challenge in establishing a unified and reliable system of truth for its customer and product data across a landscape scattered with various transactional and decision support systems. The need for a commercially available Master Data Management (MDM) solution became paramount to achieve a comprehensive view of both product information and a consolidated view of the enterprise’s customer data. The Semarchy xDM platform was selected as the MDM product of choice.
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SOLUTION:
What we delivered:
As a premier Semarchy partner and one with extensive data integration experience, D3Clarity was chosen as the implementation partner for their skill set with Semarchy xDM and xDI. Implementation involved the establishment of a central repository for product information, line of business consolidation, and enterprise customer system of record.
How we delivered:
In pursuit of the financial organization’s vision for a high-quality MDM system that would establish a centralized view of Customers, Products, and Line of Business, a comprehensive approach was implemented. This endeavor leveraged Semarchy’s cutting-edge xDM platform to centralize crucial customer, product, and LOB information from identified sources. Integration was seamlessly achieved using Semarchy xDI as the bridge between Semarchy xDM and Salesforce, ensuring efficient data flow.
One of the pivotal aspects of this project was the implementation of golden record management, which harmoniously amalgamated data from disparate sources for customer/account, product, and LOB, harnessing the most reliable data elements from their respective systems of records. Data Stewards played a vital role in conflict resolution and account hierarchy management to align with the business requirements.
A thorough Discovery phase spanning three weeks was conducted to define and understand the MDM requirements within the organization’s framework, laying the foundation for critical decisions regarding initial configuration and overall project impact. The agile approach was embraced, with data profiling, modeling, match rule application, and testing occurring in each sprint. Feedback was solicited and incorporated, ensuring continuous improvement. As modeling phases concluded, data sources seamlessly transitioned into a workflow and user interface development cycle, advancing through successive sprints.
The MDM system emerged as a powerful tool, facilitating the seamless onboarding and offboarding of disparate systems while preserving the integrity of golden records. To fortify the MDM process, robust data governance mechanisms were implemented, encompassing matching, survivorship, and business validation rules, closely monitored and enhanced by dedicated Data Stewards. This comprehensive approach met and exceeded the organization’s goal of establishing a high-quality MDM system, redefining how they manage and leverage critical data assets.
RESULTS:
Deliverables:
- Centrally managed customer solution
- Consistent enterprise data model created and mapped to source systems
- MDM Installation Runbook
- Data Model Attribute Specifications Workbook
Business Value:
- Ease the on-boarding and off-boarding of systems more seamlessly by having a unified identifier outside each source system.
- Visibility into the complex customer relationships (B2B, B2C, C2C) that is compatible with Salesforce relationships, thus making the Salesforce data more trusted.
- Outlines the steps necessary to install the MDM software per client's environment requirements.
- Outlines the agreed-upon attributes needed to identify a unique customer, product and LOB and the validation rules needed for each attribute for historical review.
I’ve been working with D3Clarity since 2017. They've helped us migrate over our very first application from Azure to AWS and have been with us since. They have a very knowledgeable & professional staff that have helped us in our digital migration from our on-prem data centers to the AWS cloud.
Anthony Raiti
Director of Cloud Operations
Avis Budget Group
D3Clarity provided us with invaluable insights, visualizations, topography maps and tools to help us make better decisions with our cloud infrastructure.
Greg Falconer
CEO
iVitaFi
We selected D3Clarity to architect and migrate our Customer Services application to AWS and I can confidently say that their services are “top notch.”
Kavita Singh
Functional Manager, Customer Services Apps
Payless Car Rental
D3Clarity went above and beyond. They are great to work with and create long lasting relationships!
Tam Anderson
Program Manager
Independent Publishing Coop
Great partnership with D3Clarity!
Kevin Acker
System Architect
Wisconsin Department of Employee Trust Funds
D3Clarity’s experience with multiple MDM vendors, helped make the implementation a success.
Gary Daniell
Director of Engineering
AGDATA
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