Cloud computing offers numerous benefits, such as scalability, flexibility, and cost savings, but it can also be complex and expensive to manage. The more your cloud environment becomes complex and distributed, the harder it can be to manage cost effectively.

One of the biggest challenges is lack of visibility into cloud spending. Cloud providers offer a wide range of services and pricing options, but tracking all of the costs associated with cloud usage can still be tricky. This can lead to overspending and hidden costs.

Another challenge is managing complex cloud environments. Whether you use a single cloud provider or have a hybrid computing setup between on-prem and cloud infrastructure, the rapid deployment scale makes optimizing costs and performance difficult, especially if you have a multi-cloud environment. Furthermore, cloud technologies are constantly evolving, making it difficult for companies to keep up with the latest best practices for cost optimization.