CASE STUDY
Transactional Affiliate Solution
CLIENT:
Edenred
EMPLOYEES:
5,000 - 9,999
INDUSTRIES:
Business Services
SERVICES:
MDM Implementation Service
PLATFORMS:
Master Data Management
DATA DOMAINS:
Party
ABOUT:
CHALLENGE:
Edenred faced a significant challenge with its affiliate and customer data management, stemming from functional deficiencies within existing systems that failed to reflect the business landscape accurately. A Master Data Management (MDM) platform was purchased at headquarters to support a unified view of affiliates and customers globally, as Edenred could not accurately represent all affiliates utilizing Edenred’s products. This limitation posed a considerable obstacle, preventing Edenred from effectively tracking affiliates across various markets and seizing potential business opportunities within those regions. Concurrently, Edenred México was actively involved in addressing master data needs within its core markets of Hispano-American and North America. Leveraging Semarchy’s xDM platform as the global solution, Edenred México took on the responsibility of utilizing the MDM platform to address both global MDM requirements and specific regional needs, consolidating efforts into a unified MDM solution architecture.
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SOLUTION:
What we delivered:
An affiliate master was implemented to track Edenred’s products in Latin America. The MDM platform’s adaptability facilitated a swift deployment of data hubs in each country, catering to local requirements while maintaining a consistent and user-friendly interface. This newfound flexibility empowered Edenred to efficiently manage both commercial and operational aspects of affiliates in a customizable manner, streamlining administrative processes. With the ability to represent intricate commercial and operational structures, Edenred experienced reduced timeframes for implementing new products and services, resulting in heightened operational efficiencies and enhanced agility in responding to market demands.
How we delivered:
D3Clarity spearheaded the Edenred initiative, implementing an affiliate master solution across Latin America to streamline product tracking. By consolidating commercial and operational structures into a centralized reference, D3Clarity ensured the integrity of affiliate data and effectively mitigated duplication within the system. Leveraging expertise in Semarchy MDM and bilingual proficiency, D3Clarity emerged as the lead implementation partner, providing project support encompassing architectural guidance, development assistance, and overall operational support.
The implementation journey commenced with the orchestration of an MDM architecture design workshop, which compressed months of design activities into a focused week-long session. This intensive workshop empowered the Edenred México team with Semarchy MDM best practices and guided them through exercises to establish an initial data model design, solution architecture, and deployment plan. As a result, a robust affiliate data model was constructed to cater to both individual and organizational entities.
Eliminating redundant data captures from inbound sources improved the user experience and increased customer satisfaction. Furthermore, deploying workflow and governance security rules fortified data integrity and operational efficiency. While the original deployment was on-premises, recent enhancements transitioned the solution to a modernized Azure-based architecture, affirming D3Clarity’s commitment to evolving with Edenred’s needs and ensuring continued support for their MDM solution.
RESULTS:
Deliverables:
- Centralized solution of reference information for all affiliates.
Business Value:
- Have a configurable system for managing several countries and regional products.
I’ve been working with D3Clarity since 2017. They've helped us migrate over our very first application from Azure to AWS and have been with us since. They have a very knowledgeable & professional staff that have helped us in our digital migration from our on-prem data centers to the AWS cloud.
Anthony Raiti
Director of Cloud Operations
Avis Budget Group
D3Clarity provided us with invaluable insights, visualizations, topography maps and tools to help us make better decisions with our cloud infrastructure.
Greg Falconer
CEO
iVitaFi
We selected D3Clarity to architect and migrate our Customer Services application to AWS and I can confidently say that their services are “top notch.”
Kavita Singh
Functional Manager, Customer Services Apps
Payless Car Rental
D3Clarity went above and beyond. They are great to work with and create long lasting relationships!
Tam Anderson
Program Manager
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Great partnership with D3Clarity!
Kevin Acker
System Architect
Wisconsin Department of Employee Trust Funds
D3Clarity’s experience with multiple MDM vendors, helped make the implementation a success.
Gary Daniell
Director of Engineering
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